海峡西岸经济区企业国际市场营销策略研究

• 作 者: 李震
• 机 构: 闽南理工学院,
• 出 处: 企业活力
• 发表日期: 2011年09期
• 关键词: 海峡西岸经济区 国际市场营销 策略

海峡西岸经济区是国家战略的重要组成部分。海峡西岸经济区企业在国际市场营销活动中存在着产品缺乏品牌、经营缺乏公关和贸易遭遇壁垒等几大通病。如何树立品牌、构建适应海峡西岸经济区企业特点的国际市场营销策略组合,最终实现跨国经营是摆在面前的一大课题。

The economic zone on the west side of the Straits is an important part of the national strategy. In the international marketing activities of enterprises in the economic zone on the west side of the Taiwan Straits, there are several common problems such as lack of brand products, lack of public relations and barriers to trade. How to establish a brand and construct a combination of international marketing strategies that suit the characteristics of the enterprises in the economic zone on the west side of the Taiwan Straits, and finally realize transnational business is a major issue facing them.