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本书的作者帕梅拉·N.丹齐格是全球知名的消费市场专家、心理学家、营销顾问,对于消费者行为具有深刻的洞察力。她在本书中提出,研究人们消费时间、消费地点、消费方式和消费项目固然重要,但更重要的是研究人们为什么买东西,为什么要买“不需要”的东西。回顾营销理念的发展,我们可以看到,在过去,众多企业将“满足市场需求、满足用户需求”作为自己经营的座右铭:而在今天,如何提前发现、发掘“市场需求和用户需求”已经成为了诸多企业家的头等大事,“人们为什么要买我们的东西?”。也成
The author of this book, Pamela N. Danzig, is a world-renowned consumer market expert, psychologist, and marketing consultant who has deep insights into consumer behavior. She argues in this book that it is important to study how people spend their time, places, ways of spending, and spending, but more importantly, why people buy something and why they buy something that they do not need. Review the development of marketing ideas, we can see that in the past, many companies will be “to meet market demand, to meet user needs ” as their motto: but today, how to discover and discover “market demand and user needs ”Has become a top priority for many entrepreneurs, “ Why do people buy our stuff? ”. Also into