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道德认同是指人从内心接受和认可道德的过程或状态。道德主要是以利他为倾向的,但个体的存在却是以自利为优先的。自利优先的个体为什么会认同利他倾向的道德?这在某种意义上是人们在理性基础上进行一番利益考量之后的结果。这种利益考量主要有三个层面:一是对自我存在与他者存在进行视角转换;二是对个体利益与公共利益的关系进行理性考量;三是对物质利益与精神利益进行心理转化。
Moral identity refers to people from the heart to accept and recognize moral process or status. Morality is predominantly altruistic, but the existence of individuals is based on self-interest. Why does the self-prioritized individual agree with altruistic morality? This is in some ways the result of people’s rational consideration on the basis of their own interests. There are mainly three aspects to this interest consideration: one is the conversion of the perspective of the existence of self and the other; the second is the rational consideration of the relationship between individual interest and public interest; the third is the psychological transformation of material interests and spiritual interests.