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对大多数行业来说,竞争在所难免,媒体也一样。新媒体的发展给传统媒体带来前所未有的冲击,报纸受众面缩小,经营业绩下滑。要想在竞争中胜出,传统纸媒就要不断提升自身的核心竞争力,发挥自身的特长和优势。互联网的发展,带来媒体格局的深刻调整和舆论生态的重大变化,各类新媒体方兴未艾、后来居上,以其传播速度快捷、信息海量等特点,正在改变用户的阅读习惯,触屏阅读成为大众获
For most industries, competition is inevitable, as is the media. The development of new media has brought unprecedented impact on traditional media, the newspaper audience has shrunk, and the operating performance has been declining. In order to win the competition, the traditional paper media must constantly upgrade its own core competitiveness and exert its own strengths and advantages. The development of the Internet has brought about profound adjustments in the media landscape and major changes in the ecology of public opinion. Various types of new media are in their ascendant and have come from behind. Their fast-paced dissemination of information and vast amounts of information are changing users’ reading habits.