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奥运会会徽设计不仅要体现奥林匹克精神,还要反映出主办国和奥运会主办城市的特征,同时对会徽中体现的文化内涵的要求越来越高。文章以伦敦奥运会会徽为个案,力图从民族文化、主题文化和时代文化三方面分析其体现的文化内涵,以期为今后的奥运会会徽设计提供参考。
The design of Olympic emblem not only reflects the Olympic spirit, but also reflects the characteristics of host cities and host cities of the Olympic Games. At the same time, the requirements for the cultural connotation embodied in the emblem are getting higher and higher. Taking the emblem of the London Olympic Games as a case, the article attempts to analyze the cultural connotation of the Olympic Games from the aspects of national culture, thematic culture and the era culture so as to provide a reference for the design of the Olympic Games emblem in the future.