等,或者不等

• 作 者: David Maister 方金凤
• 出 处: 疯狂英语(阅读版)
• 发表日期: 2011年11期
• 关键词: 感觉像 联邦快递公司 侯可 waiting everyone 等待时间 anxiety 容忍度 nothing wonder

美国联邦快递公司有一系列深入人心的著名广告,其中有一则广告是这样的:“等待令人沮丧、泄气、痛苦、恼怒、烦躁,耗费时间且价格不菲。”两分钟的等侯可以感觉像什么事都没有,也可以感觉像永远那么漫长,这是很普遍的体验。我们必须学会去影响客户对既定等候时长的感觉。

FedEx has a series of well-known and well-known commercials, of which one advertises like this: “Waiting for frustration, frustration, anguish, irritability, irritability, time-consuming and expensive.” Two minutes waiting Feeling like nothing, you can feel as long as forever, this is a very common experience. We must learn to influence the customer’s perception of the given waiting time.