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《零售营销》是市场营销专业的专业课程之一,是一门实践性非常强的课程。笔者从分析职业岗位需求出发,联合企业专家,确定课程目标,共同开发课程。与企业专家确定岗位需要的教学内容,部分课堂搬到企业中去,采用行动导向教学方法,采用灵活科学的考核方法,从而,让学生学到零售企业目前真正需要的知识和能力,并且缩短了上岗的适应时间。
Retail Marketing is one of the professional courses in marketing and is a very practical course. From the analysis of occupational job needs, the author combines the experts to determine the curriculum objectives and jointly develop the curriculum. And business experts to determine the needs of post teaching content, part of the class moved to the enterprise, the use of action-oriented teaching methods, the use of flexible and scientific assessment methods, so that students learn the retail business really needs the knowledge and ability, and shortened Appointment time to adapt.