论文部分内容阅读
在当今市场经济的条件下,作为现代企业经理、厂长如何发挥自身优势,扬长避短,机智而有效地运用经营战术策略,是值得研究的一个重要课题。这里介绍几种经营战术。 1、先处战地战术。《孙子·虚实篇》说:“凡先处战地而待敌者侠,后处战地而趋战劳。”这就是说,凡先到达战地而等待敌人的就从容主动。反之,仓促应战,就会疲劳被动,取胜势必艰难。因此,作为经理一定要有“先处战地”的意识,控制市场“制高点”,取得一定时期内“我能制敌,而敌不能制我”的主动。新加坡丰隆集团主席郭劳枫,在第二次世界大战还未结束,就预
Under the conditions of today’s market economy, as a modern enterprise manager and director, how to make full use of their advantages, avoid weaknesses, and use operational tactical strategies effectively and efficiently is an important subject worthy of study. Here are several business tactics. 1, the first field tactics. “Grandchildren’s Virtual Chapter” said: “Where the first place is to fight against the enemy and the battlefield is fought hard.” This means that anyone who first reaches the battlefield and waits for the enemy will calmly take the initiative. On the contrary, hurry to fight, it will fatigue and passive, winning is bound to be difficult. Therefore, as a manager, we must have the awareness of “first battlefield” and control the “commanding heights” of the market, and obtain the initiative of “I can make an enemy and the enemy can not control me” in a certain period of time. Chairman of the Singapore Hong Leong Group, Guo Loufeng, had not yet completed the World War II.