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出精品、创名牌,是对一张报纸的综合素质的检阅。精品往往以思想深度见长,即在理论水平、政策水平、思想水平等方面高出一筹;精品不仅要准确把握导向,唱响主旋律,还要以独特视角、以快速反应见长。这就要求我们做到如下几点: “老总”要带头抓精品。报纸总编,不仅要笔杆子硬,更重要的是要有出精品的点子,有思路、善策划,这是出精品的基础和保证。随着网络时代的到来,信息传播速度加快,真正意义上的独家新闻越来越少,新闻策划成了新闻媒体间争抢独家新闻的秘密武器。1998年《黑河日报》推出了一系列记者亲历式报道,给读者留下了深刻印象。我们选准了几个社会“冷点”问题作为突破口,如记者打工擦车、修鞋、端盘子、卖菜等,既锻炼了工作能力,又以切身体会写出了一组组充满激情的文章,让读者了解基层人
A boutique, a brand name, is the comprehensive quality of a newspaper review. High-quality products tend to be known for their depth of thought, that is, they are superior in theoretical level, policy level, and ideological level. They not only accurately grasp the guideline and sing the main melody, but also take a unique perspective to respond quickly. This requires us to do the following points: “CEOs ” should take the lead in the best products. Newspaper editor, not only to pen hard, more important is to have a good idea, ideas, good planning, which is the basis for quality and assurance. With the advent of the Internet age, the speed of information dissemination is accelerating, and the number of exclusive news in the real sense is getting smaller and smaller. News planning has become a secret weapon for the news media to grab exclusive news. In 1998, “Heihe Daily” launched a series of reporter-based reports, leaving a deep impression on readers. We selected a few social “cold spots” as a breakthrough point, such as journalists working to clean the car, repair shoes, end plate, sell vegetables, etc., not only exercise the ability to work, but also personal experience to write a group filled Passion article, let readers understand grass-roots people