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“百年大计,质量第一”是我国的质量方针,随着经济体制从计划经济向市场经济过度,建筑企业被推向市场,参与了激烈的市场竞争。工程质量的优劣,就是我们建筑企业赖以生存及发展的关键。一个成功的企业,如果要得到社会的承认,就必须精心打造自己的品牌。品牌是参与市场竞争的入场券,品牌是信誉迭加产生的社会效益。要充分认识到品牌这一无形资产在企业中产生的良好效应。品牌是立足之本,形象是一座丰碑。保持品牌是实现企业发展的重要因素。
“Hundred years of planning, quality first ” is China’s quality policy. With the economic system from the planned economy to the market economy, construction companies have been pushed to the market and participated in fierce market competition. The quality of the project is the key to our construction company’s survival and development. A successful company must carefully build its own brand if it is to be recognized by the society. The brand is the ticket for participating in the market competition, and the brand is the social benefit generated by the superposition of credit. It is necessary to fully recognize the good effect of the brand’s intangible assets in the enterprise. The brand is based on the foundation and the image is a monument. Maintaining the brand is an important factor in the development of the company.