论文部分内容阅读
本文通过对比不同时期微信公众号的版面布局、推送数量、时间、内容,发现《南都娱乐周刊》微信公众号有了明显改进并取得显著效果。由此得出,传统娱乐媒体微信公众号应兼顾媒介内容、传播渠道、媒介终端的融合,实现平台与用户双赢。
By comparing the layout, pushing the quantity, time and content of WeChat public account in different periods, this article finds that WeChat public account of “Southern Capital Entertainment Weekly” has been significantly improved and achieved remarkable results. This shows that the traditional entertainment media WeChat public account should take into account the media content, communication channels, the integration of media terminals, platform and user to achieve a win-win situation.