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2010年,“Y 世代”将买走全球25%的汽车,为“Y 世代”造车,成为汽车业的新焦点!丰田曾用“凌志”摘掉了“低档”的帽子,成为与奔驰、宝马比肩的高端商务车;而 Scion 的推出,会不会改变丰田一脸的“古董”样,得到“Y 世代”的垂青?“Y 世代”的市场潜力虽然诱人,但是他们的购物心理也最难以捉摸,过去针对他们的市场策略往往流于低俗肤浅的花招,大多难逃生硬的定型。在北美汽车市场中,失败的案例远远超过了成功的例子。
2010, “Generation Y” will buy 25% of the cars in the world and make cars for “Generations Y.” Toyota has become the new focus of the automotive industry. Toyota used “Lexus” “Hat, with the Mercedes-Benz, BMW BMW side by side high-end commercial vehicles; and the introduction of Scion, Toyota will change the face of the” antique “kind, get ” Generation Y "Although the market potential is attractive, but their shopping psychology is also the most elusive, in the past for their marketing strategies are often flowed in the vulgar superficial trick, mostly hard to escape rigid stereotypes. In the North American automotive market, the failures have far exceeded the success story.