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2002年时,在起源于11世纪的城市建造一座高楼大厦是个挑战。当这个项目启动时,马尔默市的情况很糟糕。多年来我们一直依赖我们著名的造船业、重工业、汽车制造业和其它重型行业。在1987年,当造船业倒闭时,城市的恶化开始了。幸运的是,在我们的市政府工作的是一些远见卓识的政客。他们意识到整个城市必须从工业型城市向知识型城市转变。同时HSB Malmo公司正在扩张,并在寻求开发新的土地。马尔默市成立了一个新大学、一个新工业,并开发智能手机、计算机游戏。但是,这个新平台必须被市民们接受。Turning Torso大楼就是问题的答案–一个全新的标志。
In 2002, it was a challenge to build a tall building in a city that dates back to the 11th century. The city of Malmo was in a bad shape when the project was started. We have relied on our famous shipbuilding, heavy industry, automobile manufacturing and other heavy industries for many years. In 1987, the deterioration of the city began when the shipbuilding industry collapsed. Fortunately, there are visionary politicians who work in our city government. They realized that the entire city must shift from an industrial city to a knowledge-based city. Meanwhile HSB Malmo is expanding and is looking to develop new land. The city of Malmö set up a new university, a new industry, and developed smartphones and computer games. However, this new platform must be accepted by citizens. Turning Torso Building is the answer to the question - a brand new logo.