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中国有2.98亿网民,7400万网络购物者;淘宝网销售第一的品类是服装服饰,年成交数量高达1.4亿件;凡客诚品日均销售2万件;还有服装品牌直言,2008年网络销售额超过千万,但不是自己做的,不知道是谁在网络上销售自己品牌的产品……那么,互联网对中国服装品牌,难道仅仅意味着网络购买——一个新的销售渠道和更多的销售额吗?或者是新商业模式,再做一家PPG、凡客诚品,去打渠道牌?让我们把视野放开一些,看看互联网还能为服装品牌带来什么?
China has 298 million Internet users, 74 million online shoppers; Taobao sales category is the first apparel apparel, the annual turnover of up to 140 million; every customer Eslite average daily sales of 20,000; there are apparel brand bluntly, in 2008 online sales The amount of more than 10 million, but not their own do not know who is selling their own branded products on the Internet ... So, the Internet for Chinese apparel brand, just means that the Internet to buy - a new sales channel and more Sales? Or is the new business model, to be a PPG, where guest Eslite, to play the channel card? Let us put some horizon to see if the Internet can bring what the apparel brand?