企业新闻标题要虚实结合

• 出 处: 新闻三昧
• 发表日期: 2001年02期
• 关键词: 新闻标题 要闻版 企业报 经贸学院 工作日志 客车制造 培训班学员 虚实结合 评审会

企业报新闻往往本单位『圈内』的动态多,眼前的事项多,本岗位的业务多,编辑、记者、采写、设计版面、制作标题常常就事说事,缺少事外之旨、言外之意,让人读起来像在看『本公司工作日志』,实在乏昧。如二○○○年十二月五日《火车头报》要闻版共有六条新闻,其标题是:头条:《工厂领导前往海大经贸学院看望工厂第三期 MBA 培训班学员》;右一:《工厂召开客车制造本部专题管理评审会》;

Corporate newspaper news is often “inside the circle” of the dynamic and more immediate matters, the post’s business and more editors, reporters, writing, design layout, production of the title often say things, lack of the purpose of the accident, the implication, Reminiscing reading like reading the “Company’s Work Diary”. For example, Headline: “The factory leaders went to the third phase of the MBA training course at the factory of the Xiamen University of Economics and Trade to visit the factory.” The first one is “ Factory held bus manufacturing headquarters of thematic management review will be ”;