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7月21日-24日,中国重汽“SITRAK-2014全国物流园区体验式互动路演”在黑龙江哈尔滨启开帷幕。以“质?动世界愉?越同行”为主题,中国重汽SITRAK(汕德卡)强势掀起了一场中国高端重卡的“价值”体验风暴。以营销创新应对行业挑战2013年,我国商用车市场一扫前两年低迷的形势,销售405.52万辆,同比增长6.4%。重卡、轻客也都实现了同比大幅度的增长。但是,从2013年二季度开始,由于国内更
From July 21 to July 24, CNHTC “SITRAK-2014 National Logistics Park Experience-based Interactive Roadshow” was opened in Harbin, Heilongjiang Province. With the theme of “Quality Moving Around the World and Leaving Customers”, CNHTC SITRAK has set off a “Value” experience storm in China’s high-end heavy-duty trucks. Addressing Industry Challenges with Marketing Innovation In 2013, China’s commercial vehicle market swept away the downturn in the previous two years with a sales volume of 4.0525 million units, an increase of 6.4% over the same period of previous year. Heavy truck, light passenger also achieved substantial growth year on year. However, from the second quarter of 2013, due to more domestic