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商业性与非商业性海报是近现代艺术与商业相结合的平面广告之诉求载体,是近现代西方实用美术优秀的表达形式。随着中西文化的交流,海报的语言形式被更多的注入东方元素。而水墨的符号语言,东方文化随海报设计师主观运用,为西方传统的海报形式注入新的东方文人气质,带来新的海报视觉语言。本文就水墨元素在当今海报设计中的运用,来梳理水墨元
Commercial and non-commercial posters are the carrier of the print ads of the combination of modern art and commerce. They are excellent expressions of modern western practical art. With the exchange of Chinese and Western cultures, the poster language is more infused with oriental elements. The symbolic language of ink and wash, oriental culture is subjectively used by poster designers to infuse new Oriental scholarly temperament into Western traditional posters and bring new poster visual language. In this paper, the use of ink elements in today’s poster design, to comb ink