共同愿景、企业文化浅析

• 作 者: 李雅乐
• 出 处: 公关世界
• 发表日期: 2004年期
• 关键词: 《第五项修炼》 企业文化理念 彼得 心智模式 企业愿景 战略资源 麻省理工大学 企业经营战略 理论研究 唐僧

自美国麻省理工大学彼得·圣吉教授的《第五项修炼》一书中系统阐述了建立学习型组织的有关理论以来,“愿景”(Vision)一词今天已经成为构筑企业文化理念的一个关键性词汇,为越来越多的个人和组织所接受和认可。但究竟什么是愿景,愿景与目标,愿景与使命,愿景与核心价值观之间有什么联系,又有哪些区别,理论研究方面缺乏进一步的深入研究与探讨,为此,本文试图谈一点一己之见。

Since the articulation of the theory behind the establishment of a learning organization by Peter St. Kitts, Massachusetts Institute of Technology's Fifth Practice, the term “vision” has today become a corporate culture A key word for more and more individuals and organizations accepted and recognized. But what is the relationship between the vision, the vision and the goal, the vision and the mission, the vision and the core values? What are the differences? What is the difference between the vision and the vision? See you.