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2006年“中国广告与品牌大会”上,中央电视台、湖南卫视、《华商报》、《申江服务导报》,北京交通台和苏州电视台6家媒体入选“2005年度媒体运营创新榜”。苏州电视台的上榜理由是打造真正的“销售型媒体”,为地方电视媒体探寻广告经营的突围闯出了新路。何为“销售型媒体”?苏州电视台为什么要实施销售型媒体战略? 其实,商场如战场。战场上有正面战、游击战。这是根据不同的国家,不同的
At the 2006 China Advertising and Brand Conference, 6 media such as CCTV, Hunan Satellite TV, China Business Daily, Shenjiang Service Herald, Beijing Traffic Station and Suzhou TV Station were selected into the 2005 Media Operation Innovation List. Suzhou TV’s list of reasons is to create a real “sales-oriented media,” for the local television media to explore advertising breakthrough break-through a new road. What is “sales-oriented media?” Suzhou TV why the implementation of sales-type media strategy? In fact, shopping malls such as the battlefield. There is a positive battlefield, guerrilla warfare. This is based on different countries, different