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在美国的期刊大军中一直活跃着一个令人瞩目的周刊群体。下面以1997、1998、1999三年来百强期刊的统计数据为参数,具体考察周刊在美国期刊市场中的位置以及周刊的竞争策略和特色体现,以求给国内期刊界,尤其是给异军突起的周刊群体提供借鉴。三年来美国期刊百强的前四名(《电视指南》、《人物周刊》、《时代》、《体育画刊》)均为周刊。在1999年,前10名中就有7名为周刊,百强中共有27家周刊,占了27％。1999年美国百强期刊不同刊期类别分布为:周刊27种、半月刊9种、月刊59种、双月刊5种(见图1)。
In the United States journals army has been active in a remarkable weekly group. The following 1997, 1998,1999 three hundred years of statistical data as a parameter, the weekly magazine in the United States to determine the location of the magazine and weekly competition strategy and characteristics of the performance, in order to domestic journals, especially for the sudden emergence of the weekly Group to provide reference. In the past three years, the top four U.S. top 100 publishers (TV Guide, People Weekly, Times, Sports Illustrated) are weekly newspapers. In 1999, seven out of the top 10 were weekly newspapers, while the 27 top weekly newspapers in the top 100 accounted for 27%. In 1999, the top 100 U.S. journals distributed in different periods were: 27 weekly, 9 semi-monthly, 59 monthly, and 5 bi-monthly (see Figure 1).