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近些年来,随着文化创意产业的发展与繁荣,全球范围内掀起一股新的产业整合热潮,由于广告产业有其自身的特点,将其与文化创业产业进行融合对于冲破传统广告设计的缺陷有重要作用。因此,在当前文化创意产业背景下开展广告设计教育,对于提升广告专业人才质量以及推动广告行业的快速发展意义重大。本文第一部分主要探讨了文化创意产业背景下对广告设计人才的要求,第二部分提出了文化创意产业背景下广告设计教育的相关对策。
In recent years, with the development and prosperity of the cultural and creative industries, a new upsurge in industrial consolidation has been set off worldwide. As the advertising industry has its own characteristics, its integration with the cultural and entrepreneurial industries has the disadvantage of breaking through the traditional advertising design Have an important role. Therefore, to carry out advertising design education in the current context of cultural and creative industries is of great significance to improving the quality of advertising professionals and promoting the rapid development of the advertising industry. The first part of this article mainly discusses the requirements of advertising design talents under the background of cultural and creative industries. The second part puts forward the countermeasures of advertising design education under the background of cultural and creative industries.