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当前,新媒体的发展十分迅速,传统媒体受到极大的挑战,传统媒体要适应新形势的发展,需要逐步向新媒体靠拢,结合新媒体优势推动传统媒体发展。微信作为新媒体发展的新秀,具有强大的互动性、传播性。县级电视节目传播,可通过发挥微信媒介的优势,利用移动网络的便捷性,走进人们的生活,以达到良好的传播效果。本文以结合新媒体与传统媒体融合,探讨了利用微信扩大县级台节目的传播效果。
At present, the development of new media is very rapid, and traditional media is greatly challenged. Traditional media should adapt to the new situation, gradually move closer to new media and promote the development of traditional media in light of the advantages of new media. WeChat as a new media development rookie, with a strong interaction, communication. The dissemination of county-level television programs can take advantage of the advantages of WeChat media, make use of the convenience of mobile networks, and enter people’s lives so as to achieve good communication effects. This article combines the integration of new media and traditional media to explore the use of WeChat to expand the spread of county-level programs.