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随着信息技术的快速发展,新媒体的传播方式也随之广泛起来,营销模式也随着新媒体的多样化而越来越丰富。社会的发展离不开旅游事业的推动,区域经济的增长也依赖于旅游事业的促进作用。因此,新媒体营销模式在旅游目的地中的运作,是适应时代的发展,也是应对激烈的旅游市场竞争的营销手段之一。本文从新媒体营销的内涵与特点为着手点,进行全面探究新媒体营销模式在旅游目的地中的运作及应用。
With the rapid development of information technology, new modes of media have also been widely disseminated, and marketing modes have become more and more enriched with the diversification of new media. The development of society is inseparable from the promotion of tourism, and the growth of regional economy also depends on the promotion of tourism. Therefore, the operation of new media marketing mode in tourist destinations is to adapt to the development of the times and to cope with the fierce competition in the tourism market. This article starts with the connotation and characteristics of new media marketing and probes into the operation and application of new media marketing mode in tourist destinations.