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尤其是近年来,伴随着全球经济的高速发展,我国的大中小企业正面临着前所未有的复杂环境和激烈的市场占有率竞争。因此在这一经济大背景下,企业能否制定出科学、合理、高效的市场营销政策对于自身的生存与发展具有极为重要的作用。营销组合及影响因素作为企业市场营销战略中一个极为关键的点,必须要引起我们重视。因此,本文在第一部分阐述了与市场营销有关的概念,以奠定文章理论基础;在第二部分,笔者就市场营销及其组合因素策略进行了探讨;蚊帐第三部分,围绕市场营销组合效果的影响因素进行了分析。以期能够为企业更加有效地开展市场营销活动提供策略。
Especially in recent years, along with the rapid development of the global economy, the Dazhong Xiao enterprises in our country are facing an unprecedented complex environment and fierce competition in market share. Therefore, under this economic background, whether a company can formulate a scientific, rational and efficient marketing policy plays an extremely important role in its own survival and development. Marketing mix and influencing factors as an extremely important point in corporate marketing strategy, we must draw our attention. Therefore, in the first part, this article elaborates the marketing-related concepts in order to establish the theoretical basis of the article. In the second part, the author discusses marketing and its combination strategies. The third part of the mosquito net, focusing on the effect of marketing mix Influencing factors were analyzed. With a view to providing more effective marketing activities for enterprises to provide strategies.