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如今,许多企业为适应竞争,纷纷绞尽脑汁寻找取胜之术,以求扩大自己的知名度,招徕顾客.有的企业采取常规促销手段,长期不懈,却往往难以博得消费者的青睐,而有的企业仅动用一着妙招此产生了强烈的反响,倾刻之间使企业及产品名声大振,收到了意想不到的促销效果,这就是市场竞争中的“轰动效应”. 市场竞争中的“轰动效应”竞争术.因时、因地、因产品可以设计出许多不同的竞争策略,这里择要列举两种:
Today, many companies are racking their brains to find a winning technique in order to adapt to competition, in order to expand their popularity, attract customers. Some companies take regular promotional measures, long-term unremitting, but often difficult to win the favor of consumers, and some Enterprises have only used a coup that has generated a strong response. The company’s reputation has been boosted by the enthusiasm of the company and its products. It has received unexpected sales promotion effects. This is a “sensational effect” in the market competition. Effect "competitive surgery. Because time, place, and product can design many different competitive strategies, here are two options: