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“棋者,以正合其势,以权制其敌。故计定于内而势成于外……夫棋始以正合,终以奇胜。必也,四顾其地牢不可破,方可出人不意,掩人不备。”《棋经十三篇》纹枰之上棋手的每一步棋都是在贯彻自己的意图,打乱敌人的部署。但对于同一级别的棋手来说,在行棋时每一步都不能过分夸张,否则便会遭到凌厉的反击。在这里,均衡是第一位的。而选择恰如其分的时机打破这种均衡则是棋手们取胜的关键——也就是黑白世界中的“奇胜”。在围棋术语中对每一手棋性质的划分是有很多种的,例如本手、俗手、强手、巧手、妙手、无理手甚至臭手等等。短兵相接之时,正合应该体现为本手,而奇胜则体现在巧手、妙手之中。奇胜的前提至少有两点:一是必须要有充分的计算,二是自身相对稳固。正所谓“凡敌无事而自补者,有侵绝之意也;弃小而不就者,有图大之心也。”对于市场营销人来说,进攻和防御也是两项基本战略。那么,除此之外还有什么新战略呢?答案是侧翼战。可以说,侧翼战是市场营销中最富新意的作战方式,它具有三个特点,即准确性、突然性、持久性。其基本内容在于:准确寻找对方市场的薄弱环节及空旷地带,全力推出富有创新意义的产品以及营销模式,进行突然袭击,在取得初步胜利之后,及时巩固胜利成果并迅速扩大。尤其作为那些实力不够强大的小公司,建立牢固市场阵地的最佳时机正是在刚刚推出令人新奇的新产品
“Chess players, in order to fit their potential, the power to the enemy .Therefore, the measure is determined to become outside the ...... Husband chess start to coincide, and finally to win .Keep also, taking into account its dungeon, square Can surprise, cover up the unprepared. ”“ Chess by thirteen ”on the chessboard chess every move is in the implementation of their own intention to disrupt the deployment of the enemy. However, for the same level of chess players, every step of chess should not be excessively exaggerated, otherwise they will be fiercely countered. Here, equilibrium is the priority. Choosing the right time to break this balance is the key to the success of the players - that is, “black and white in the world,” Clipsal. “ There are many kinds of division in the chess terms about the nature of each hand, such as the hand, the slang, the strong hand, the skilled hand, the smart hand, the unreasonable hand or even the smelly hand and so on. Short-hand connection, the positive should be reflected as the hand, while the odd wins are reflected in the skilled hand, among the skilled. Clipsal premise at least two things: First, we must have a full calculation, the second is relatively stable. Is the so-called ”For all the enemy and the self-compensation, there is the meaning of invading; abandon small but not, there is a big heart." For marketers, offensive and defensive are two basic strategy. So, what other new strategy besides this? The answer is flank war. It can be said that the flank warfare is the most innovative way of marketing in marketing. It has three characteristics: accuracy, suddenness and persistence. The basic content is: to accurately find the other side of the market weaknesses and open areas, full launch of innovative products and marketing model, a surprise attack, after the initial victory, the timely consolidation of the victory and rapid expansion. Especially as small companies that are not powerful enough, the best time to establish a solid market position is just the introduction of new and exciting new products