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众所周知,可变数据印刷技术是能赢得利润的一项技术。然而,由于种种原因,虽然从20世纪90年代初起,全球数码印刷机的装机量一直在稳步增长,但目前可变数据印刷却只占数码印刷市场的一小部分。业内资深专家美国罗切斯特理工学院 Rpmano 教授指出,营销者需要在直邮方面进行更深入的培训。对印刷者来说.客户对可变数据了解得越少,你就要花费越长的时间才能获得业务。可变数据印刷的特点是可以处理数据库.将数据按照相应
As we all know, variable data printing technology is profitable technology. However, for a variety of reasons, although the installed base of digital presses has been steadily increasing worldwide since the early 1990s, variable data printing is currently only a small part of the digital printing market. Prof. Rpmano, a senior expert in the industry at Rochester Institute of Technology in the United States, pointed out that marketers need more in-depth training in direct mail. For printers, the less you know about variable data, the longer you will have to spend on business. Variable data printing is characterized by the ability to process the database