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公共图书馆是为广大读者提供公共阅读的场所,在阅读的推广上,有着其他事业单位所无法比拟的优势,由于公共图书馆具有丰富的藏书资源和珍贵的文献资料,这些都是公共图书馆良好的物质保障。目前,在我国,微博营销在公共图书馆阅读推广的步伐刚刚起步,国内真正做到将微博营销公共图书馆的阅读推广的方法屈指可数,因此,本文中,基于研究微博营销在公共图书馆阅读推广,应该注意沟通策略、时间策略、管理策略和创意策略。
Public library is a place for public reading public reading, in the promotion of reading, there are other institutions unmatched advantages, as the public library has a rich collection of books and precious literature, these are public libraries Good material security. At present, in our country, the pace of the microblogging marketing in the public library reading and commencing has just started, and there are really few ways to promote the microblog marketing public library in our country. Therefore, in this paper, Public library reading promotion, should pay attention to communication strategy, time strategy, management strategy and creative strategy.