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在构建企业核心竞争力的诸多要素中,品牌资源需要几十年甚至上百年的时间积累。有着330多年悠久历史的北京同仁堂,无疑具有其他商号无可比拟的品牌优势。可是,拥有一个具有如此号召力的金字招牌,在“谁拥有终端,谁就拥有市场”的跑马圈地热潮中,同仁堂集团公司却只作出了“到2005年在北京开设100家连锁药店”的谨慎规划。大家不免要问,同仁堂连锁药店的发展步伐何以迈得如此谨慎? 由于历史的原因,同仁堂整
In building many elements of the core competitiveness of enterprises, brand resources need decades or even centuries to accumulate. Beijing Tong Ren Tang, with a long history of more than 330 years, undoubtedly has the unparalleled brand advantage of other firms. However, with a flagship brand that has such an appeal, Tong Ren Tang Group Co., Ltd. has only made “100 chain pharmacies in Beijing by 2005” in the stampede of “who owns the terminal and who owns the market” Carefully planned. We can not help but ask, Tong Ren Tang why the pace of development chain pharmacy has been so cautious? Due to historical reasons, Tong Ren Tang