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会展产业在国民经济的地位稳步上升,高校会展专业招生规模实现连续12年的持续增长。国内会展教育仍存在着起步晚、底子薄、师资弱、理念旧等一系列问题。随着全球化的不断扩大与深入,国内会展业国际化程度不断加深,对国际化人才不断增长的需求与会展教育滞后的矛盾日益凸显。实现会展教育理念与国际接轨,培养符合国内会展行业需求的国际化会展专业人才,是国内会展教育的落脚点。分析国内会展教育发展概况及其面临的挑战,提出基于CEPA打造国际化窗口、官产学研创新合作、专业国际化建设和跨国联合培养等会展教育国际化途径。
MICE industry in the national economy steadily increased the status of professional enrollment in convention and exhibition colleges and universities for 12 consecutive years of sustained growth. There is still a series of problems such as late start, weak foundation, weak teachers and old ideas in the domestic convention education. With the continuous expansion and deepening of globalization, the internationalization of the domestic exhibition industry has been deepening, and the contradiction between the ever-increasing demand for internationalized talents and the backward development of exhibition education has become increasingly apparent. Achieve the concept of convention education and international standards, training in line with the needs of the domestic exhibition industry, international convention and exhibition professionals, is the domestic education foothold. This paper analyzes the general situation of MICE education in China and the challenges it faces. It proposes international approaches to CET education based on CEPA, such as international window, innovation in industry-university-research cooperation, professional internationalization and cross-border co-cultivation.