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每个企业都要经历引入期、成长期、成熟期和衰退期四个生命周期,在产品生命周期的不同阶段,竞争环境和企业经营风险不同,导致采取不同的经营战略。成熟期的企业虽然市场巨大,但是已经基本饱和,其新的客户减少、产品逐步标准化,技术和质量改进缓慢,产品价格开始下降,利润率开始下降。经营战略的重点转向巩固市场份额的同时,主要是提高效率,降低成本,在这种形式下,通过收入稽核管理实现收入确保在企业中显得尤为重要。
Each enterprise has to go through the four life cycles of introduction period, growth period, maturity period and recession period. Different stages of the product life cycle lead to different business environments and different business risks, resulting in different business strategies. Mature enterprises, though huge in the market, have been basically saturated with fewer new customers, gradual standardization of products, slow improvements in technology and quality, declining prices of products, and declining profit margins. The focus of business strategy to consolidate market share at the same time, mainly to improve efficiency and reduce costs, in this form, revenue management through revenue management to ensure that in the enterprise is particularly important.