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如今,在报纸、电视、广播中,“连锁加盟”频繁闪现。“5万元加盟美容院,12万元加盟干洗店,500万元加盟餐饮业……共享成熟品牌,提供全方位扶持,让你站住巨人肩上摘取创业成功。”这些令人心动的语句,激发了不少人的创业梦想。让他们投身于连锁大潮。背靠大树好乘凉连锁加盟有直营和特许加盟两种主要形式。直营是盟主自投资金,而特许加盟则由加盟者提供资金,盟主投入品牌、管理、培训等无形资产,帮助加盟者自主经营符合该企业统一模式的连锁站。加盟一个优秀的连锁企业,就如找到一个好靠山,你无须支付高昂的广告费、市场推广费,便可享受成熟品牌带来的市场效应:无须摸着石头过河,便可获得完备经营管理经验;无须一切从头开始,便可构建相对畅通的代销渠道。“总之,连锁企业可给加盟者强大的支持,如人力资源训练、广告、营运、后勤资源,配送系统以及营运后续支持等服务,大大降低创业风险。”世界知名连锁企业百胜餐饮集闭(下有肯德基、必胜客等品牌)武汉有限公司赵成松先生如是说。眼下,连锁加盟形式已在餐饮、家电、彩扩、美容,美发等行业得到广泛应用,使不少中小创业者尝到甜头。下岗职工王女士加盟了
Today, in newspapers, television, radio, “Franchise ” frequent flashes. “50000 yuan to join the beauty salon, 120,000 yuan to join the dry cleaners, 5000000 yuan to join the restaurant industry ...... Share mature brand, provide all-round support, let you stand on the shoulders of giant take business success.” These are exciting The statement, inspired a lot of people’s entrepreneurial dreams. Let them join in the chain tide. Backed by a good tree cool chain franchise franchise and franchise are the two main forms. Direct business is the capital investment, franchising is funded by the franchisees, the leader invested in intangible assets such as branding, management and training to help franchisees operate their own chain of stations in line with the unified model of the enterprise. Join a good chain, just like to find a good backing, you do not have to pay high advertising costs, marketing fees, you can enjoy the mature brand of the market effect: no need to touch the stones across the river, you can get a complete management Experience; without having to start from scratch, you can build relatively smooth distribution channels. In short, the chain can give franchisees strong support, such as human resources training, advertising, operations, logistics resources, distribution systems and operations support and other services, greatly reducing entrepreneurial risk. "World-renowned chain Yum set closure (Under KFC, Pizza Hut and other brands) Mr. Zhao Chengsong Wuhan Co., Ltd. said. Right now, the form of franchising has been widely used in restaurants, home appliances, color enlargement, beauty, hairdressing and other industries, so that many small and medium entrepreneurs tasted the sweetness. Ms. Wang laid-off workers joined