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随着智能手机和平板电脑的普及,移动新闻客户端成为人们接收新闻信息的一大新途径。作为拥有最新技术的新媒体,移动新闻客户端方便携带,能够接收即时新闻消息;方便地跟帖、订阅等各样特色功能为受众提供选择、评论新闻的机会;不断完善的个性化定制为用户提供更优的阅读体验。本文从现实现象出发,通过数据及资料分析阐述之所以移动新闻客户端成为传播媒介“后起新秀”的现象及原因,并浅说发展前景及需注意的问题。
With the popularization of smartphones and tablets, mobile news clients have become a new way for people to receive news information. As the new media with the latest technology, the mobile news client is easy to carry and can receive instant news messages. Conveniently, the featured features such as thread and subscription provide the audience with the opportunity to choose and comment on the news. The continuous improvement of personalized customization for users Provide a better reading experience. Based on the actual phenomena, this paper analyzes the reasons why mobile news client has become a “newcomer” from the perspective of data and data analysis, and also discusses the development prospects and the issues requiring attention.