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近些年,上海市闵行区印刷业发展势头强劲,逐步形成了区域特色印刷新高地,产生了一批发展快、效益好的特色印刷企业。这些企业在传统中创新,发展特色印刷,为传统印刷注入活力,使特色形成品牌,企业自身的实力和形象也得到不断提升,如本刊曾经报道过的伊诺尔、平山印务、航空印刷、柯创等知名企业。这些企业用事实证明,尽管印刷行业进入了微利时代,但特色印刷仍有较好的发展空间。用特色促进增长,用品牌开拓市场,不仅提升了印刷企业的竞争力,还为企业长远发展开拓了一片新的天地。为此,本刊将于近期陆续刊登闵行区其他特色印刷企业的系列文章,希望他们的成功经验对广大印刷企业有所启示。
In recent years, the printing industry in Shanghai’s Minhang District has enjoyed a strong momentum of development and a new highland of regional specialties has been gradually formed. A number of printing enterprises with fast development and good returns have emerged. These enterprises in the traditional innovation, the development of specialty printing, inject vitality into the traditional printing, the characteristics of the formation of the brand, the company’s own strength and image have been continuously improved, as has been reported in this article Enol, Pingshan Government Printing, aviation printing, Ke Chong and other famous enterprises. Facts have proved that these enterprises, despite the printing industry has entered a meager profit era, but the characteristics of printing is still a good space for development. With features to promote growth, brand development of the market, not only enhance the competitiveness of printing companies, but also for the long-term development of enterprises opened up a new world. To this end, the publication will soon publish another series of articles in Minhang District, other specialty printing companies, I hope their successful experience of the printing business for some inspiration.