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在企业的发展当中,企业的宣传工作不但具有政治意义,而且和企业的经营管理也具有紧密的联系。不仅只对企业内部员工担负教育职能,而且在企业的社会影响力、企业信誉和品牌方面具有重要影响,属于企业的无形资产。本文主要研究了在企业发展中,宣传工作的时效性,怎样充分发挥宣传工作的作用,使之更好地为企业发展服务,论述了企业无形资产建立的重要性。
In the development of enterprises, the propaganda work of enterprises not only has political significance, but also has close connection with the operation and management of enterprises. Not only the internal staff responsible for educational functions, but also in the corporate social influence, corporate reputation and brand has a significant impact, belonging to the intangible assets of enterprises. This paper mainly studies the timeliness of propaganda work in the development of enterprises and how to give full play to the role of propaganda work in order to make it serve for the development of enterprises better and discusses the importance of the establishment of intangible assets in enterprises.