董亚卫:和视频营销一起走过的日子

• 作 者: 康迪
• 出 处: 成功营销
• 发表日期: 2014年07期
• 关键词: 优酷 视频营销 起点中文网 独自一人 网站流量 实现速度 土豆 品牌广告 视频 网站

回到2007年的某一天,董亚卫独自一人在上海SOHO。当时,他作为优酷的BD(商务拓展)而不是销售(当时争取网站流量是首要任务),当光杆司令撑了小一年。那时候的他是否能想象几年后的未来?“形容我(在优酷土豆)的经历,就是从30万到30亿。”优酷土豆CMO董亚卫如是说。互联网带来了许多奇迹,也加速了梦想的实现速度。他还记得他在优酷的第一个真正意义上的付费单子,是从盛大起点中文网拿到的广告合同,标的30万,时为2007年底。

Back to some day in 2007, Dong Yawei alone in Shanghai SOHO. At the time, he was a BD (business development) instead of a salesman for Youku (when traffic to the site was the number one priority), and the commander of the light rod made a small one. At that time he can imagine the future of a few years? “” I described (in Youku potatoes) experience, that is from 300,000 to 3 billion. "Youku Tudou CMO Dong Yawei said. The Internet has brought many wonders and accelerated the realization of dreams. He still remembers his first true pay bill at Youku, an advertising contract that he had received from the grand Chinese website, targeting 300,000 at the end of 2007.