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曲阜科举文化历史遗迹作为一个被长期闲置的旅游资源,有着一笔宝贵的文化遗产和巨大的潜在旅游文化项目。本文从旅游文化发掘传播的视角出发,以提升认知高度为前提、认知确定文化特质为基础、建构相应文化序列为条件,通过挖掘构筑乐体验程序的手段,转换传播视角,提升旅游文化传播理念,将潜旅游项目有效整合得到有效传播,从而成为受人欢迎的显赫名胜景观。
Qufu Keju cultural and historical relics as a long-term idle tourist resources, has a valuable cultural heritage and huge potential tourism and cultural projects. This article, starting from the perspective of exploration and dissemination of tourism culture, based on the premise of enhancing the cognitive level and the cultural characteristics of cognition, constructs the corresponding cultural sequence as the conditions. By mining the means of constructing the musical experience program, converting the perspective of communication and enhancing the dissemination of tourism culture Concept, the effective integration of sub-tourism projects effectively spread, so as to become popular and prominent attractions landscape.