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研究了具损失厌恶和损失概率厌恶行为的报童最优订货策略问题。基于累积前景理论,建立了报童凹前景值函数;比较静态分析表明,对最大损失的重视程度越大,最优订货量越小;对最大获利的重视程度越大,最优订货量越大;对损失概率敏感性越大,最优订货量越小;对损失厌恶程度越大,最优订货量越小,算例结果验证了上述分析。此外,算例结果还表明:对获利概率敏感性越大,最优订货量越大,并且有限理性行为报童最优订货量偏离完全理性行为报童最优订货量。
The problem of optimal ordering strategy for newsboy with loss aversion and loss probability loss is studied. Based on the theory of cumulative foreground, a concave foreground function of Newsboy was established. The comparative static analysis showed that the greater the emphasis on the maximum loss, the smaller the optimal order quantity, the greater emphasis on the maximum profit, the larger the optimal order quantity ; The greater the sensitivity to the probability of loss, the smaller the optimal order quantity; the greater the degree of loss aversion, the smaller the optimal order quantity, the result of the example verifies the above analysis. In addition, the results also show that: the greater the probability of profitability, the greater the optimal order quantity, and the optimal order quantity of the limited rational behavior newsboy deviates from the optimal order quantity of the newspaper.