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色彩和图形都是独立的设计元素,色彩在平面设计中有着广泛的意义和丰富的内涵,可以较好地传达设计者的意图,而“图形元素是平面设计最具魅力的视觉语言表达方式,连接着设计师与观者”[1]。除了设计主题的需要外,平面设计的整体效果主要取决于色彩的选择与搭配,而且现代平面设计已从造型时代演变为色彩主导设计的时代。本文简要说明了色彩和图形在平面设计中的应用。
Color and graphics are independent design elements, color in graphic design has a wide range of meanings and rich connotations, can better convey the designer’s intentions, and “graphic elements are the most attractive visual language of graphic design , Connecting the designer and the viewer ”[1]. In addition to the needs of the design theme, the overall effect of graphic design depends primarily on the choice and collocation of colors, and modern graphic design has evolved from a styling era to an era of color-led design. This article briefly describes the color and graphics in graphic design applications.