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近些年,我国少儿图书市场迅猛发展。在2015年1月~至4月间,少儿类图书占整体市场的码洋比重为18.09%,高于2014年同期。近几年,我国少儿图书市场充满活力,持续火热,这不乏少儿类市场受众广泛、需求庞大和出版社对少儿图书不断加大投入等原因。纵观这些年少儿类图书市场历史,可以发现少儿类图书市场的变化不可谓不大,从引进版图书独领风骚到现如今本土图书销售强势,出现了一批如杨红樱、沈石溪、孙幼军、雷欧幻像等许多耳熟
In recent years, the children’s book market in our country has developed rapidly. From January to April 2015, children’s books accounted for 18.09% of the total market size, up from the same period in 2014. In recent years, the children’s book market in our country is full of vitality and continues to be hot. There are many reasons why the children’s market has a wide audience, huge demand and publishing houses’ increasing investments in children’s books. Throughout these years, the history of children’s books market can be found in the children’s books market changes with little, from the dominate the introduction of books dominate the local books now sell strong, there have been a number of such as Yang Hong Ying, Shen Shixi, Sun Youjun, Ray European phantom and many other familiar