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在本届世界杯赛中,中国的许多媒体都投入了大量的财力和人力。有的大赢,有的小赢,有的持平从投入产出的角度看,有的更具市场运作的能力,有的缺乏这方面的意识。但总体来说,传媒都是不争的赢家、一家国际调查机构的一项调查显示:世界杯期间,中国广告业收入比平时平均增长33％。在我国的各类传媒中,中央电视台又是赢家中的最大赢家:在8月7日的一次通气会上,中央电视台广告部主任郭振玺宣布:世界杯给中央电视台带来的广告收入至少为5亿元,比悉尼奥运会的2.6亿元翻了一番,比上届法国世界杯的8000万元多出5倍。中央电视台之所以取得如此好的业绩,一方面得
In this World Cup, many of China’s media have invested a lot of money and manpower. Some big win, some small win, and some hold flat From the perspective of input-output, some are more capable of market operation, and some lack awareness in this regard. However, in general, the media is an undisputed winner. According to a survey conducted by an international investigation agency, during the World Cup, the advertising industry in China reported an average increase of 33% over usual. CCTV is also the biggest winner among the winners in China’s media. At a ventilation meeting on August 7, Guo Zhenxi, director of CCTV’s advertising department, announced that at least 500 million yuan of advertising revenue has been brought to CCTV by the World Cup, Yuan, more than double the 260 million yuan Sydney Olympic Games, more than five times the 800 million yuan over the last World Cup in France. CCTV has achieved such a good performance, on the one hand