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一般卖点导购员容易掌握,也容易讲解,消费者这方面也容易理解。但“三流企业卖产品,二流企业卖服务,三流企业卖标准”。只把产品本身的优势讲出来只是尽了本分,作为日用品和艺术品相结合的家具,还有更深层的卖点需要我们去挖掘。人文卖点现在是个创意的时代,我们只要赋予产品某种新的文化新的概念,其附加值便能得到很大的提升。大家都知道,卖蔬菜讲无公害、卖水果讲美容、卖房子讲与名人同住,卖手机讲身份,卖奶粉讲天才,等等,不一而足。商品之外的开发几乎成为一
General selling Shopping guide easy to grasp, but also easy to explain, consumers are also easy to understand in this regard. But “third-rate business selling products, second-rate business selling services, third-rate business selling standards ”. Only to speak out the advantages of the product itself just make the part, as a combination of daily necessities and art furniture, as well as a deeper selling point we need to tap. Humanities selling point is now an era of creativity, as long as we give the product a new concept of culture, the added value can be greatly improved. As we all know, selling vegetables speaks of pollution-free, fruit-selling beauty, selling houses talking to celebrities, selling cellphones, genres, and more. Development beyond the commodity has almost become one