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【Abstract】The information advertisements become more and more important in the rapid development of the market economics.With the continuous development of the technology，the new products come out from time to time.The market competition becomes more and more drastic.The importance of the advertising also incur the emerging attention of the company.One successful company can not leave without the successful advertisements.This essay takes the examples of the dynamic advertising，analyzes the characteristics，effects and limitation of the advertisements under the new media era.Therefore，the contents can be more colorful and abundant because of the dynamic advertisements.
【Keywords】Dynamic Advertising； New Media Era； Development； Influence
【摘要】信息广告在蓬勃发展的市场经济中起着越来越重要的作用。随着技术的不断进步，新产品层出不穷，市场竞争越来越激烈，广告的重要性也就更加引发企业迫切关注。一个成功的企业离不开成功的广告。本论文以动态广告为例，分析类广告在新媒体时代下的发展以及影响。因为有了此类动态广告，广告的内才更加丰富和多彩，更加引人入胜。
【关键词】动态广告 新媒体时代 发展 影响
1.Introduction
With the rapid development of the technology，the nowadays’ design circle should be the several fields comprehensive design of the media and the blur design circle （Shaw，V.M.，Henry，C.C.，Giles，L.S.，
【Keywords】Dynamic Advertising； New Media Era； Development； Influence
【摘要】信息广告在蓬勃发展的市场经济中起着越来越重要的作用。随着技术的不断进步，新产品层出不穷，市场竞争越来越激烈，广告的重要性也就更加引发企业迫切关注。一个成功的企业离不开成功的广告。本论文以动态广告为例，分析类广告在新媒体时代下的发展以及影响。因为有了此类动态广告，广告的内才更加丰富和多彩，更加引人入胜。
【关键词】动态广告 新媒体时代 发展 影响
1.Introduction
With the rapid development of the technology，the nowadays’ design circle should be the several fields comprehensive design of the media and the blur design circle （Shaw，V.M.，Henry，C.C.，Giles，L.S.，