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基于施拉姆的大众传播过程模式理论,从国际传播的基本环节出发,分析世界学术传媒巨擘的国际传播经验,良好的国际信息采集能力、扎实的国际生产加工能力、突出的产品国际输出能力、卓越的国际受众需求满足能力是其共有的特征。提出布局海外,畅通国际信息采集;整合资源,融通国际传播链条各环节;关注受众,根据受众需求不断创新;顶层设计,打造中国学术媒体跨国集团等建议。
Based on Schramm’s theory of mass communication process model, starting from the basic steps of international communication, this paper analyzes the international communication experience of world academic media giants, good international information acquisition ability, solid international production and processing ability, prominent international output capability of products, Excellent international audience satisfaction is its ability to meet the common characteristics. Put forward the layout of overseas, smooth international information collection; integration of resources, integration of all aspects of the international communication chain; attention to the audience, according to the needs of the audience constant innovation; top design, to build China’s academic media multinational group and other recommendations.