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中国外贸竞争方式是以粗放式为主,它又只注重产品优惠的价格和条件,而忽视产品的文化品位等非价格方面的竞争是造成外贸竞争能力不强的一个重要因素。本文所论及产品的文化品位是指产品文化含量的高低。具体地说包含以下三方面的因素:一是智力因素,包括教育、科技和艺术;二是精神因素,包括理想、道德、信念、价值观念、
The competition pattern of China’s foreign trade is dominated by extensiveness. It only focuses on the prices and conditions of product concessions, while ignoring the non-price competition such as the cultural grade of products is an important factor that makes the competitiveness of foreign trade less strong. This article discusses the product’s cultural taste refers to the level of product culture. Specifically includes the following three factors: First, intellectual factors, including education, science and technology and art; second is the spiritual factors, including ideals, ethics, beliefs, values,