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随着经济的快速发展,M快餐的营销市场逐步向全球化扩展。印度是一个人口大国,其潜在的消费市场潜力正好符合,企业全球化的扩张要求。但是要想在印度市场占有一席之地,就必须要入乡随俗,了解当地的政治经济文化环境,这样产品才能获得消费者认同。
With the rapid economic development, M fast food marketing market gradually expanded to globalization. India is a populous country whose potential consumer market potential is exactly what the expansion of business globalization requires. However, in order to gain a place in the Indian market, it is necessary to learn from the local customs, understand the local political, economic and cultural environment so that products can gain consumer acceptance.