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一.为什么要重构媒体资源?近年来,随着互联网规模的扩大,传统媒体和新媒体之间相互融合、相互发展。十年之前我就在安徽电视台提出了台网联动的概念,在过去的十年间也有不少的媒体开始进行了这方面的尝试,并且取得了不错的效果。比如《中国好声音》,他们在搜狐平台上的二次传播就做的非常出色。
One. Why should we rebuild media resources? In recent years, with the expansion of the Internet, traditional media and new media mutual integration and mutual development. Ten years ago, I proposed the concept of network linkage in Anhui TV Station. In the past ten years, quite a few media started the attempt in this area and achieved good results. Such as “China’s good voice,” they do so very well in the secondary spread of Sohu platform.