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安徽卫视以电视剧为主的发展战略,最近受到了空前的关注,也面临着新的挑战,上有广电总局对电视剧播出的一些规定,下有各模仿者的跟进。许多卫视频道都在不断增加电视剧的播出量,想依靠这一法宝撑起频道的整体表现。于是,各种疑问出现了:电视剧这 个大众化的产品会有品牌竞争力吗?面 对着全国众多的模仿者,安徽卫视还有
The development strategy of Anhui Satellite TV, which is dominated by drama, has recently received unprecedented attention and challenges. New regulations have been issued by the State Administration of Radio, Film and Television on TV dramas and follow-up by imitators. Many TV channels are constantly increasing the broadcast of the drama, want to rely on this magic propped up the overall performance of the channel. As a result, a variety of questions emerged: TV series popular products will have the brand competitiveness? Faced with many of the country’s imitators, Anhui TV also