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曲美品牌建没的成功之路,很多业内人士部作了总结与分析,我在这里想表达我的一点期望,那就是希望更多的家具企业投放央视广告,这样将会促进家具业的集体成长。液态奶、手机、润滑油这三个行业近年的发展特别是本土品牌的成长,在相当程度上充分说明了广告的力量。过去四年,中国液态奶行业在央视广告投放增长的推动下,市场容量得到迅速增长,1997年,中国年人均消费乳制品只有2公斤,2004年这一数字迅速增长到了12公斤。作为乳业的领导品牌,蒙牛的销售额从1999年的3000多万迅速增长到2004年的95个亿,伊利和光明乳业每年都保持两位数的增长。2002年以前,中国有4500家润滑油
Qu Mei brand built no successful way, a lot of people in the industry made a summary and analysis, I would like to express my hope here, that is, more furniture companies hope to launch CCTV ads, this will promote the collective furniture industry growing up. The development of the three industries such as liquid milk, mobile phones and lubricants in recent years, especially the growth of local brands, has adequately demonstrated the power of advertising. In the past four years, the liquid milk industry in China, driven by the growth of CCTV advertising, has seen rapid growth in market capacity. In 1997, China consumed only 2 kg of per capita annual consumption of dairy products. In 2004, this figure rapidly increased to 12 kg. As the dairy industry’s leading brand, Mengniu’s sales grew rapidly from more than 30 million in 1999 to 95 billion in 2004, with Yili and Guangming Dairy maintaining double-digit annual growth. Before 2002, China had 4,500 lubricants