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线路越开越多,班车越开越远,超市班车管理问题自然浮出水面。班车是超市发展到一定程度之后才兴起的一种营销手段,并不能算是超市的核心业务,而且它是免费的,超市不可能为它投入太高的管理成本;但它又是最贴近顾客的一种服务,是外界对超市的第一印象,“面子工程”搞不好,不仅无助于提升品牌,反而会带来负面影响。那么到底怎么管理班车呢?
The more the lines open, the bus farther and farther, the supermarket shuttle management issues naturally surfaced. The shuttle is a kind of marketing method that arises after the supermarket develops to a certain extent. It can not be regarded as the core business of the supermarket, and it is free. The supermarket can not put too much management cost on it; but it is the closest to the customer A service is the first impression of the supermarket on the outside world, “face project” engage in not only not help to enhance the brand, but will have a negative impact. So how to manage the shuttle in the end?